Freeze Your Jeans to Keep Them Clean

Has anyone heard of this? Apparently when jeans are made from raw denim (“denim fabric that is not washed after being dyed during its production,” according to Wikipedia), you preserve them by putting your jeans in the freezer instead of the washing machine.

How to Freeze Your Jeans & “Clean” Them (Apartment Therapy)

I did a little research of my own, and the “ABC News study” that he mentions in the video wasn’t really what I would call a study. Instead, it was a story about one college student who wore the same pair of jeans for 15 months without washing them.

Distressed Denim: College Student Wears Same Jeans For 15 Months (ABC News)

Anyway, do you think the denim at Joann is raw denim? Perhaps we should be freezing it instead of prewashing it so we can have the couture look! 😉